Despite the rise of email, social media, and other digital communication tools, stationery is still a necessary part of doing business. High-quality stationery allows enterprises to establish a brand identity and leave a lasting impression on clients.
“Stationery design is a powerful way to express your brand, and it can be one of the most important investments in establishing your business. Strong brand identity will help you attract customers and keep them coming back for more.” says business writer and content expert Olivia Jones from Author Flair.
Given how much of an impression it makes on your clients or potential clients, you must think carefully about your stationery design. Here are the top 5 essential things to remember for an effective stationery design:
1. Maintain A Consistent Style
Regarding stationery design, it’s important to remember that your company’s aesthetic should be consistent across all your materials.
Consistency is a crucial element of any design, especially for business branding. It’s the glue that holds it all together, and it’s one of the most important aspects of applying design principles to your stationery.
Maintaining a consistent style allows you to create a recognisable brand identity that enables clients to associate design elements with your business.
2. The Design Should Suit Your Brand Image
If you’re a business owner, you should know how important it is to have the right image to attract customers.
The point is that stationery is an extension of your brand and should reflect that in every way possible: from the colours and textures used on the paper or envelope to the fonts used for text and logos.
When someone receives your stationery, they should be able to tell at a glance where it came from and which company it represents.
3. Choose Design Colours Strategically
When choosing the right colours for your stationery, the possibilities are endless. With so many different hues and shades available, there’s no shortage of options and combinations that you can use.
But because there are so many choices doesn’t mean you should go crazy with your colour choices. Choosing a few colours that work great together and sticking with them throughout your entire design process is best.
Visual hierarchy is the order used to guide the viewer’s eyes throughout your design—from one piece of information to another or from one area of the page to another. It’s the secret to making your creations look professional, creative, and eye-catching.
Following the principles of visual hierarchy guides the readers through visual cues in your design to create a more organised and engaging experience.
5. Keep Up With The Trend
Keeping up with the latest trends in stationery design is crucial because it allows you to stay relevant and appeal to new customers. If your business cards or brochures are outdated, you might miss out on opportunities to reach new people or even attract returning customers.
The good news? Keeping up with the latest trends doesn’t mean losing your identity or compromising on quality. It means being open to new ideas and experimenting with what works best for you.
Make Great Impression With Thoughtful Stationery Designs
Not only do well-designed pieces show potential clients the values of your brand clearly and consistently, but it sets the tone for how people will interact with your business.
RM Gregory Promoprint helps businesses develop and improve marketing strategies to create a recognisable brand identity and makes a great first impression on customers.
And if you need some help getting started on your next project? Contact us—we’d love to hear from you!
