Since April 2020, the Australian eCommerce market has experienced unprecedented growth. Traditional retail was derailed, and Australian consumers shifted to a new routine, with more than 200,000 shopping online for the first time.
Even as restrictions ease in many parts of the world, all signs point to an enduring change in consumer behaviour. So, whether you’ve just built a website or have been wandering around for some time already, here’s how your web design can increase customer conversion.
Lean Towards Creative Simplicity
Humans have a short attention span: if it takes too long for us to find something, we leave. An aesthetically pleasing website doesn’t necessarily have to be teeming with flashy graphics, pop-ups, and widgets. Too much information can distract the visitors from what you want them to do—to become customers.
“Single column layouts are suitable for most websites. It’s also important to ensure that your website is mobile-friendly, especially when you know that millions of people shop using their mobile devices.”, shares Audrey Bergen, marketing director at Rapid Biz. Bergen suggested changing the company website’s design after learning multiple complaints about their previously wordy home page.
Strive For Smooth Navigation
Provide frustration-free navigation by organising the contents of your website. Typically, menu bars are placed at the top of the page, and each lead to About Us, Contact Us, Blog/News, Products, Services, etc.
If you’re offering a broad range of products and services, make sure to categorise them as precisely as possible. Place internal links that will lead the visitors somewhere within the website instead of having them type the keywords to filter. For example: if you sell bags, create categories for formal, casual, outdoor, travel, etc. Put links that will direct them to leather, waterproof, and eco-friendly options.
Prevent Click Fatigue
Click fatigue is a condition that can contribute to a person’s burnout. Unlike workers, website visitors have a choice to leave the page once their fingers grow tired. This is attested by a 2019 survey which shows that 39% of people will abandon their transactions if the website obliges them to create an account. Prevent burnout by limiting the number of clicks needed to complete an action.
Take Advantage of The Negative Space
We know it’s a bit tempting to fill your website with as much information. While you want to provide all answers to possible questions, this may not benefit your website.
Negative space allows each element of the website to shine and calms the eyes of visitors. If you want to add more details on the home page, spread them vertically. This can spark curiosity and encourage your visitors to scroll down.
For content-heavy pages, use graphics and bullet points. A professional graphic designer can strategically use lines and colours to create hierarchy and direction.
Speed Is Everything
No matter how visually pleasing your website is, it doesn’t matter if it takes more than two seconds to load. According to a survey, 40% of people leave a website that doesn’t finish loading in three seconds. Of course, traditional advertising can still charm customers. For print services in Sydney, contact RM Gregory Promoprint
