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Category Archives: Blog

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How to Design A Cafe Menu?

Good first impressions are the only way to attract new customers to your café. Everyone is selling a coffee, a pastry and an experience in the form of a café however, what sets you apart from the competition is the visual appeal of your setup. The more attractive your café looks and the more, new customers it will attract. There are different elements to your café that can be tweaked to increase the overall appeal. In the olden days, simply white washing the place would have done the trick however, in this fashion forward and savvy world, a humble redecoration will not be enough.

The most crucial element of the customer experience

You need to assess what it is that that your customers interact with the most once they decide to visit you and work on those elements to provide exactly the kind of feel you wish your customers to have. Some would say the name and the way you design the board is key, some would say the aroma inside and outside your café is what brings you customers however, there is one most important element that makes them sit down and order stuff which by now you might have guessed is – The café menu.

The Menu is a gateway that you provide to the customers that takes them on delicious journeys and triggers both nostalgia and hope. The anticipation of what you might have to offer and what delectable items you might have that can quench their desires is satisfied only through a good and carefully crafted menu. When a customer enquires about the food you serve, it is not the food that makes or breaks the deal, it is the menu that convinces them

Designing the menu

There are scores of printing services that can help you with the best quality paper or the perfect cover and the intricate bindings of the pages. However, there are a few things you have to keep in mind if you wish to understand how can you design a great menu.

  • Theme – You know what best captures the essence of your café hence chose a design theme that speaks to the customer about what kind of experience they will get by eating at your café.
  • Pictures – A picture can speak a thousand words, imagine what a bunch of them can do through your menu. Use them to bring out the hunger and excitement in your customers.
  • Logo – It goes without saying that the logo of your café should be a vital component of your menu even if your menu is minimalistic.
  • Language – Use simple language and insert small sentences to describe the food items they are about to savour.
  • Print – Hire the best print services and always use good quality colours and paper on your menu. The last thing you want is a good design with shabby implementation that turns off the customer.

You can take help from a professional artist to get a good design or simply go online to design your own menu but a little help from an experienced artist always helps.

Booklets Magazine

Real Estate Portfolio, How Do We Make It?

Marketing plays a very important role in the success of a real estate business. Those in this field of business are masters of many crafts, underpinning everything they do is the art of effective communication. Marketing is an important tool of this aspect of communication and helps reach the potential customers.

Marketing for real estate portfolio involves both physical props and digital tools. There is a great reliance of physical printed products that acts as strong marketing tools. Digital tools like the website are also vital but printed material still are a strong tool that many real estate agents rely upon.

Print products that take real estate marketing to the next level

Printing services can help create collateral for marketing real estate properties which create a recall among the customers and captures their mind space. Here are some products that can be used for real estate marketing:

  1. Books and booklets: Saddle stitched and nicely bound books have a unique charm and can help you set your real estate company apart from competition. You can go for branding books or photo books and leverage professional quality and vivid colour printing. Potential buyers’ emails are often inundated with promotional content, hence realtors leverage books and booklets as print is more trustworthy.
  2. Postcards: With postcards, you can take your property to people’s mailbox. These are simple and effective way of reaching your audience. You have options of different sizes, high quality paper options, glossy paper and UV coat for added finish.
  3. Brochures: Brochures offer more space than the conventional postcards but are compact as compared to books. You can create single page or multi-page brochures in vibrant colours using gloss paper for added appeal.
  4. Business cards: Business cards go hand in hand with handshakes and can act as a piece of branding for your potential customers. For real estate agents, this is a very powerful tool and must reflect both the agency and the individuals profile.
  5. Signage: As people will continue going for walks, the role of signage will be crucial in advertising. This is an inexpensive way of marketing and leveraging the power of curb side marketing.
  6. Newsletters: Newsletters are a perfect channel to connect with past clients and prospective future clients. A monthly or quarterly newsletter is a great way to build loyalty and constant contact points. A single or multi page newsletter can convey changes in the market, showcase properties and success stories. You can get a newsletter designed which complements your email marketing campaign.

As in any business marketing tools are very crucial for real estate too. Partnering will renowned print services that have a creative team on board will help you take your business to the next level. However, you must rely on high-quality print products only as using an inferior quality product will not attract your potential clients. With superior printed collaterals, you will be powered with confidence to sell and showcase all the properties in your portfolio.

custom menu board

Key Benefits Of Using Custom Menu Boards

Your restaurant’s, pub’s, or cafe’s success and popularity are in part dependent on your menu boards. Well-designed menu boards draw customers’ interest in your brands and your latest campaigns. On top of that, customising your menu boards to boost your brand brings the game to a different level.

“Your menu board is where your visitors depend on their buying decision. Thus, this tool is critical to a restaurant or bar’s growth. High-quality and customised menu boards are essential to impact and influence your customers’ buying decision positively. These displays are also helpful at enticing consumers to purchase more when they’re placed at strategic locations.” says Hayes Thomas, a food enthusiast and marketing champion at Novalease.

Here are some of the key benefits custom menu boards can bring if you’re thinking about using custom menu boards or upgrading your old ones.

Creates Attractive Visual Appeal

Custom menu boards upgrade the typical menu boards while still providing your customers with more innovative and convenient forms of meeting their needs. Tapping into the aesthetic attraction of your prospective clients is critical in the foodservice industry. Thus, with the use of images and visually appealing graphics, customised restaurant menu boards will capture the interest of your prospects and turn them into paying clients.

Help In Building Your Brand

Another motivation to start using custom menu boards is to help build your branding and increase customer awareness. Secure that you add your business’ logo, colours, and design elements, to ensure that it is compatible.

Help Your Business Maintain A Professional Reputation

Customised menu boards that are well-designed and professionally printed can help you retain a professional reputation among your customers. However, never compromise your profitability and consumer market with generic menus or those that are outdated or unprofessional in other respects.

Encourage Upsells

Another reason why personalised menus work best with restaurants and food businesses is to encourage customers to purchase more high-profit offerings. With that, custom menu boards would improve your sales and raise your profit margins, earning you a higher return on your invested capital and leading the way to your business’ success.

Help Improve Your Customer Service Ratings

The exquisite imagery on your custom menu board prompts your buyers to make a fast decision. It’s because they don’t have to read a  board full of words and can directly choose their order based on the attractiveness of the food image displayed.

Customers won’t have to stand in a long queue to buy food, increasing your customer service ratings. In addition, professionally made custom menu boards can narrow your gap between a repeat and a one-time customer. Finally, you’ll discover that you can quickly take orders and accommodate more customers, boosting your profits even more.

Where To Find Help With Your Custom Menu Boards?

A customised menu board to display your best sellers and offerings allows you to draw people in and make them buy.  You have more leverage of where your consumers’ eyes go with a custom menu board. Consequently, it makes your brand convenient yet appealing to the eye.

RM Gregory Promo Print is the leading creator, producer, and distributor of customised menu boards and displays in Australia. Our cutting-edge optical displays are weatherproof, readable, even dust- and moisture resistant, enabling them to survive various treatments and working conditions. Please get in touch with us if you want to hear more about our custom menu boards. Stop losing customers and improve your menu game!

Prepared by Andrea North for RM Gregory Promoprint

web design

Beginners Guide to Increase Customer Conversions Using Web Design

Since April 2020, the Australian eCommerce market has experienced unprecedented growth.  Traditional retail was derailed, and Australian consumers shifted to a new routine, with more than 200,000 shopping online for the first time.

Even as restrictions ease in many parts of the world, all signs point to an enduring change in consumer behaviour. So, whether you’ve just built a website or have been wandering around for some time already, here’s how your web design can increase customer conversion.

Lean Towards Creative Simplicity

Humans have a short attention span: if it takes too long for us to find something, we leave. An aesthetically pleasing website doesn’t necessarily have to be teeming with flashy graphics, pop-ups, and widgets. Too much information can distract the visitors from what you want them to do—to become customers. 

“Single column layouts are suitable for most websites. It’s also important to ensure that your website is mobile-friendly, especially when you know that millions of people shop using their mobile devices.”, shares Audrey Bergen, marketing director at Rapid Biz. Bergen suggested changing the company website’s design after learning multiple complaints about their previously wordy home page.

Strive For Smooth Navigation

Provide frustration-free navigation by organising the contents of your website. Typically, menu bars are placed at the top of the page, and each lead to About Us, Contact Us, Blog/News, Products, Services, etc.

If you’re offering a broad range of products and services, make sure to categorise them as precisely as possible. Place internal links that will lead the visitors somewhere within the website instead of having them type the keywords to filter. For example: if you sell bags, create categories for formal, casual, outdoor, travel, etc. Put links that will direct them to leather, waterproof, and eco-friendly options.

Prevent Click Fatigue

Click fatigue is a condition that can contribute to a person’s burnout. Unlike workers, website visitors have a choice to leave the page once their fingers grow tired. This is attested by a 2019 survey which shows that 39% of people will abandon their transactions if the website obliges them to create an account. Prevent burnout by limiting the number of clicks needed to complete an action.

Take Advantage of The Negative Space

We know it’s a bit tempting to fill your website with as much information. While you want to provide all answers to possible questions, this may not benefit your website.

Negative space allows each element of the website to shine and calms the eyes of visitors. If you want to add more details on the home page, spread them vertically. This can spark curiosity and encourage your visitors to scroll down.

For content-heavy pages, use graphics and bullet points. A professional graphic designer can strategically use lines and colours to create hierarchy and direction.

Speed Is Everything

No matter how visually pleasing your website is, it doesn’t matter if it takes more than two seconds to load. According to a survey, 40% of people leave a website that doesn’t finish loading in three seconds. Of course, traditional advertising can still charm customers. For print services in Sydney, contact RM Gregory Promoprint

Why Is Customized Office Stationery Important to the Success of a Business?

With millions of competitors, every business owner should take extra lengths to stand out.

There are various ways to attract customer attention, but not all of them suits your budget and branding guidelines. One of the most versatile marketing techniques is branded office supplies, such as customised office stationery.

1. Project the Company Image

Customers tend to judge a business based on their appearance. If your image is obsolete, they might think that your products or services are outdated as well. Customised office stationery can be used to update your company image.

Business stationery is a powerful resource for communicating with clients, employees, stakeholders, and partners. Any changes in the logo, tagline, contact details, etc. can be communicated through the stationery.

2. Network Expansion

Networking is essential because it provides support and opportunities for a business. This concept isn’t particular with immediate results. Instead, it gradually builds a strong collaboration with other companies or individuals, giving you something to turn to even if you need help. Take note that 85% of purchases come from referrals.

Correspondence is indispensable in building a network, and for that, you’ll need quality business stationery.

Quality business stationery is an excellent form of introduction. Customised stationery adds a personal touch, which can make the receivers feel that they’re highly valued.

3. Sets the Much-Need Professionalism

“Incorporating your business labels in letters is an effective way to convey professionalism. Well-designed stationery is a reflection of your company. It can show a state of being reputable, organised, disciplined, secured, and confident, all of which are crucial in earning customers, investors, and partners’ trust.”, as in put words by David Taylor, the CEO at Monkey Foodz.

When you communicate using customised office stationery, it gives an impression that you respect the receiver.

4. As A Marketing Tool

To establish a solid brand identity, it’s essential to maximise your resources and project the brand in all places possible. Customised office stationery can subtly but effectively market your company. It stays longer on the hands of the receiver because some letters need to be kept. Unlike other marketing materials, it’s blatantly pushing people to purchase from you. Instead, it gently embeds your company in their memory. The next time they encounter your logo, tagline, or brand colours, your company’s memory will be easily retrieved.

Customised stationery is also an excellent option for businesses with a limited marketing budget. It’s more affordable than billboards and TV commercials, but it has a more personal touch. Having customised office stationery is an opportunity to stand out. It’s not just a piece of paper; it is the face of your company. Therefore, you should hire the best team to create your business stationery. RM Gregory’s professional graphic design team can help you.

How To Design An Interesting Pull-Up Banner?

A marketing campaign aims at increasing brand visibility, target audience penetration and its coverage. Having effective tools in your kitty is very important for the success of this campaign. A pull-up banner is one such promotional tool that is versatile, cost-effective and creates a long-lasting impact. By making use of quality print services Sydney, pull-up banners can be printed with eye-catchy design and tag lines that stay in the minds for a long time. However, the information that is included in the pull-up banner should be relevant and impactful. This will help bring in more prospective customers and potential clients.

Tips to design an impactful banner

The design of a pull-up banner forms its foundation. It has to be done correctly to maximise its impact and make it more effective. Some important points to keep in mind are:

  • Eye-level design: The trick is to understand that people habitually read from the top to the bottom. Thus if you want them to focus on something, ensure that it is put at eye-level in the banner. The top of the banner is generally kept for printing your company logo along with either an important message or product image etc. This message or image should be relevant to what you want to convey through the banner. Else, the banner loses its impact. The banner design should be simple and the font chosen by the print services should be:
    • Big enough to be read from a distance and
    • Soothing enough that it does not appear garish to people reading it from near

You should also refrain from writing too much or adding too many designs or images. This will clutter up the image thereby weakening its effectiveness.

  • Maximising the impact with colour: The use of colours effectively elevates the banner from being good to superlative. Bright vibrant colours complementing your company logo and your brand increase the banner’s impact and make it stay for a long time on people’s minds. Using light and soft background colour will enhance the effect of the other images and text imprinted on the pull-up banner. Keeping the banner precise and concise will enable people to take it all in at a glance. When discussing the layout with print services Sydney you should take care to avoid using yellow and white or any other such combinations together. They make it difficult to read information.
  • Using good quality images:  If you use product pictures, you have to ensure that they are of the best available quality. Generally, to maximise the impact, images should be more than 300dpi in resolution and be saved in the CMYK format. Images should never be copied from a website and stored on the banner. This will spoil the whole image and make the pull-up banner look shabby and uninteresting. If you do not have good quality product images or other design photographs, it is best to talk to the print services and ask them to source qualitative stock images that are royalty-free.

Keeping the above points in mind will help you to maximise the impact of your banner in a way that you gain prospective customers and potential clients.

What Content Should Be In A Presentation Folder?

The presentation folder is a very elegant way to get marketing and promotional content across to potential clients and customers. However, the folder can only be effective if you know how to make it and what content to put in it.

Putting content in a presentation folder

Typically used in such professional events as exhibitions, lectures, trade fairs etc., a presentation folder needs an eye-catchy design. The creation of a branded folder is a great marketing tool that showcases your skills and talents. However, to make a good impact and gain a competitive edge, the folder must contain the following contents:

  • An introductory letter: By making use of superlative printing services, print the introductory letter on a customised letterhead of your company. This letter should be crisp and precise yet contain relevant and important details about the brand you represent, the message you want to convey and your points of discussion.
  • Business cards: This is a vital component of the presentation folder. A business card contains all details that make you accessible to customers and clients. Also including a business card tells potential clients that you are ready to hear out their requirements and help in whatever way you can. Some important details that a business card should contain are:
    • Your name and designation to add weight to what you say,
    • Your office address and phone numbers to make you more accessible and
    • Your social media handle to add authenticity so that potential customers can know what your current clients say about you, the discounts and promotions you offer etc.

Keeping a slot or two for inserting your business card is thus a great way to ensure that potential clients leave the venue with your communication details.

  • Educational materials: The content and design of these materials matter as educational materials made using professional designers and printing services Sydney make more impact. Thus if you are a speaker at a professional event, it is best to get print-outs of slideshows, case studies, activity books and other such educational materials added to the presentation folder.
  • Promotional merchandise: This is another vital part of your folder. Adding in some fun promotional merchandise in the presentation folder increases its relevance to customers. You should get vibrant, colourful, and well-designed promotional merchandise printed out using printing services before going to an event. The presence of this promotional merchandise in the presentation folder will help imprint your brand in the minds of prospective customers. Consequently, when they need services related to what you offer, your brand would be the first company that they think of.

The promotional merchandise added should be something that customers can use daily like notepads, pens, bookmarks, etc. They should all be imprinted with your brand logo to ensure brand visibility among customers for a long time. Thus, a presentation folder is a secret weapon that is unbeatable in its effectiveness in sales and marketing. Giving it a personalized touch by including customized materials printed using professional printing services Sydney, will increase your brand visibility, penetration and coverage.

Are Business Cards Still Relevant?

Before technology and web got so intricately woven into our lives and our professional profiles became available on LinkedIn, business cards were the best and only way to exchange professional information. Apart from the fact that it carried the professional information and contact information, the business cards also reflect the style and persona of the person with the font and color scheme used. With countless digital solutions, available as an alternate nowadays, many people wonder if the good old business card in its physical form is still relevant or is only a waste of paper.

When the pandemic hit us, the world embraced technology with open arms and almost all business networks have now moved to the online platforms like LinkedIn, Zoom, Google Hangout, etc. All networking events have become virtual now and it is safe to assume that this trend is here to stay. With these transformations, an obvious comes to mind – will business cards be of use? The short and crisp answer to this is – yes, business cards are still very much relevant and so the print services that are in this area business. However, the areas of opportunity of using the business cards has undergone a change.

Business cards are one of the most straightforward way to build your brand, especially when you are owning a small business. Business cards help you maintain consistency in what you convey as your personal brand. If you hire a professional print services Sydney, you can get a classy and appealing business card created and have it handy to give out at any chance meeting or a networking gathering you might attend. If you are a business owner, you can convert your business card into a compact pamphlet to tell your prospective customers about your products or services.

The custom of exchanging business cards in a networking event or business meeting has been a long-standing one. Many people still expect a business card in return when they hand over theirs on meeting a person. When you meet such a person, you must be prepared to give them your business card. You must not have just any business card but one that suits your personality. So, you should use an expert print services to design a card with the proper font and color for you.

Business cards are not dependent on technology and like emails get lost among the huge ocean of emails that hit everyone’s mailbox these days, business cards have a higher chance of survival. People usually stack all business cards on the work desk and so they are easily accessible. While you are placing the order make sure you pick a good paper stock, an appealing design and a very professional service provider. If you are planning to get a set of classy business cards created for yourself and you are looking for print services Sydney you can reach out to us at RM Gregory. We are available on call at 0297448979 or on email at print@rmgregory.com.au.

Why Business Cards Are Still Important This 2020

In an age where we order groceries and book cabs online, you might think that business cards are ancient history. But you could be mistaken.

While digital transformations created new opportunities to reach and engage customers, business cards are still practical marketing tools.

Shane Perry, a Max Funding business advisor believes “Despite all the technological developments, business cards are still effective. It appears that automation, no matter the amount, can’t replace them. Most businessmen ensure they have business cards in their pockets at all times, so they are always ready for an opportunity to hand them out. Cards are handy during seminars, meetings, trade fairs, etc.”

Creates the First Impression

When you encounter a potential connection the first time, you want to make the right impression. A business card does not only hold contact details; it also wears the brand.

Therefore, the quality of your card must associate you with the right ideas. Its elements must be consistent with your branding guidelines. For example, an architect that specialises on minimal design should consider a business card with a black or white background and straightforward fonts, such as Montserrat and Roboto.

Do you think a prospective client who’s looking for a minimalist architect would consider him/her if the card has vibrant colours and decorative fonts?

Adds A Personal Touch

Consumers tend to respond better to brands with who they have an emotional connection. Establishing this level of relationship isn’t easy through digital devices.

When you are giving a business card, the consumer receives a physical manifestation of your commitment. Aside from contact details, you also exchange smiles, pleasantries, eye contact, and lots of handshakes.

Exchange of information through digital channels may be faster—too fast that it may not be too memorable.

Continuous Marketing for Free

Your business card stays with the receiver after you’ve parted ways. If the card creates an impact, they might show it to their friends, family, and business associates. This move exposes your brand to additional prospects.

Unlike TV, radio, and internet advertisements, it doesn’t rely on electricity and Wi-Fi. You don’t have to spend for ad placements. If people like your card, they’ll show it off or pass it on.

Shows Professionalism

Business cards are prominent components of business rituals. In Hong Kong, business people offer their cards when someone gives them theirs.

Business cards show that you’re prepared. Just imagine this scenario: a potential client approaches you in a restaurant and clearly states that they will contact you when they’re ready to discuss formally. However, his/her phone is dead. Would you write your contact details in a napkin?

With a business card ready, you won’t have to scramble for a pen and paper. You just have to pull it out and graciously hand it over.

Preparedness is a sign of professionalism.

Conclusion

Business cards market directly to consumers. There’s already an engagement the second they receive it, which means the encounter can stay in their heads longer. You can prolong it with a little conversation and a handshake to reach another level of intimacy. RM Gregory Promoprint is a trusted business card printer in Australia. We’ve helped thousands of individuals and businesses create new connections, generate more revenues, and build strong brand identities with high-quality business cards.

Article prepared by Andrea North for RM Gregory Promoprint

How the Printing Industry is Dealing with COVID19?

The pandemic has turned the whole world upside down and all industries have been equally impacted. Printing industry is no exception as the business has been impacted by the COVID 19 and new business models have emerged. The majority of the printing shops or service providers are getting less, or almost nil customers and a lot of 3D printing service providers have ventured into the production of masks and gloves.

A lot of printing businesses have undergone a quick digital transformation to stay alive in the post-pandemic world. Though the offline printing shops are seeing decreased traffic, shutting the shops is not a solution and hence many printing services Sydney have now gone online. They are leveraging the internet to reach out to more customers and get more orders. Local shipping guidelines are not very stringent and so printing businesses that have local warehouses are catering to local orders. Companies like RM Gregory cater to all business-related printing needs and have a web presence too.

Protective gears like masks, bio-suits, gloves, and life-saving machines like ventilators are the need of the hour today. This is a big opportunity for the 3D printing industry and the industry is using it capabilities to produce these items. Due to disruption in the global supply chain, many crucial parts of medical and non-medical machinery have become high in demand, and the 3D printing services have risen to the occasion.

A lot of printing services Sydney have moved into the business of creating merchandise for fundraisers. These merchandises include t-shirts with a thank you message for the health care workers. This stuff is being used in fundraising campaigns to raise funds to combat the novel coronavirus. Some of the bigger printing services Sydney are helping the smaller businesses by providing them an online platform. This is an act of solidarity shown by the companies that believe in doing good. Smaller businesses need help to survive as they do not have the support system to pull them through these tough times.

The printing industry is very closely related to other industries and is dependent on them to a great extent. For example, the hospitality industry was always a huge customer of the printing industry and they placed orders for signage, card, etc. The hotel industry has been badly hit and hence these orders have reduced drastically. To survive, the printing services need to transform and stay relevant by adapting quickly. Printing industry is now quickly moving towards industry 4.0 which encompasses concepts like smart manufacturing and dark factories. Businesses are making investments to stay relevant today and also gain more tangible results in the future.

If you need a printing service provider for any printing related need for your business, you can reach out to us at RM Gregory Promoprint. We are available on call at 0297448979 or you can write to us at print@rmgregory.com.au. We have more than 60 years of experience in printing services and we can help you and your business by bringing our expertise to the table.