Monthly Archives: November 2019

Pros of Printed Newsletters

Amongst the oldest types of content marketing mediums are printed newsletters that turn up by snail mail, offering valuable, content that is rich in information that your clients and prospects need. They could be an efficient match to online advertisements or provide niche markets where printing is a preferred medium way of marketing.

Consider the complete decrease in mail postal, a print newsletter may stand out to the target, as opposed to an online newsletter that could get lost in a definitely “too full” inbox. Alternatively, because of the constant increase of postal expenses, newsletters have more probability to be to the point and specific, offering unique appeal.

Just like any printing platform, a brand has a chance to establish a relationship dependent upon a reciprocally beneficial worth proposition. Printed newsletters portray an open invitation to connect your business story as well as its goods and services and to maximize more than the sales life cycle. Newsletters can offer numerous benefits to your company or brand. When it comes to print newsletters, there are some approaches that you can try to practice so that you have effective results when using newsletters as a marketing medium

Guidelines for Content Marketing with a Print Newsletter:

All components of your newsletter design must compliment your general brand message as well as satisfy readers’ expectations.

  • Format: Newsletters do not have to have the size of letter-portrait booklets to be labelled as a newsletter. Different formats might work better, dependant upon your industry. Discover a variety of sizes, alignments and folds centred on the objective and content extent of the publication.
  • Content: cautiously select your articles so that every one yields results. Stay away from using common filler, such as quotes or recipes. Concentrate content on industry developments, latest product innovations, a leading customer spotlight, or company goals. The objective is to add focused content that fulfils the educational requirements of your desired audience. Incorporating feedback of pleased customers could add a convincing aspect to your content and allows your customers to do the selling.
  • Sales tool: You may draw in a lot more readers and more possible customers by presenting your company’s field of expertise. This need to be guidelines or best tactics that are practical to readers irrespective of whether they actually do business with you or not. An energy company may possibly offer “energy efficiency tips” or a hotel seminar centre might provide a planning and meeting guide for company clients.
  • Offline promotion: advertise free subscriptions to your newsletter. An easy way to establish leads is to feature a call to action in every of your company’s marketing communication, such as advertisements, leaflets, catalogues, trade show signage, and so on. that induces customers to contact or email for a subscription.
  • Online promotion: Add a sign-up box on your webpage for your free printing newsletter and feature an archive of preview newsletters to showcase precisely what the subscriber can look forward to. Advertise it through all your social media platforms to get people back to your website to actually sign up. You might even want to lead a competition using social platforms, tempting people to sign up for the printed materials.
  • Maximize exposure: Considering that you have gone to the time and expense of publishing a newsletter, you certainly want to cast your net wide.

At RM Gregory, we can print newsletters,  magazines, newsletters and annual reports in any size and without any limit on page numbers. They can be saddle-stitched or perfect bound depending on your preference and budget. We can also print product catalogues and club magazines. Call us now on 02 9744 8979

Tips for Designing Real Estate Portfolios

Triumph within the real estate business is reliant on impression or image – each the image of the premises for sale as well as the image of the real estate agent selling them. A real estate folder is a very simple addition that can truly go a long way in the direction of increasing your reputation to clients. The real estate market requires a lot of paperwork and contracts. Real estate folders help you to stay organised and look more exciting to clients compared to a pile of loose documents. In order to find success with the help of real estate presentation folders, you should pick the proper design, consists of suitable information and understand the ideal way to make use of them. Apply top-quality images to make your real estate presentation folder capture people’s attention. Keep on reading to find out how to design presentation folders that will help you sell real estate:

Choosing The Right Folder

The closing folders have all sorts of sizes and shapes. Regular pocket folders are ideal for generating information packets for clients, however, legal-sized files enable you to present your signing paperwork in such style. Folders with smaller sizes could be utilized to put leaflets on a certain listing, whilst small landscape files are the well-suited size to put top-quality photographs of your premises. A blend of numerous sizes may be the best way to make certain each of your bases is protected.

Creating The Designs

When you are a real estate agent, you can customize your presentation folders to fit your company’s specific style. Printing in full colour, it is best for real estate files since they enable you to integrate top quality photos of properties you have successfully sold. Feedback from past clients can actually be helpful to enhance your brand allure to clients. When you have your contact information printed particularly on the file implies that a client will always be able to reach you. A real estate folder design has to create a statement about your business and how it can assist clients in finding their dream property. Include pockets to the interior of your real estate presentation folders to put fact sheets and brochures

Adding Accessories

There are a substantial number of add-ons and accessories obtainable for presentation as well as closing folders. Include stepped inserts or an attached leaflet to the inner parts of your folder so that you could simply provide a broad range of detail on your directories in a format that is easy to read. Consider a belly band presentation bundle when you need to keep so much information within your folder in a distinctively designed means.

Building Your Brand

The use of presentation folders in real estate will allow you to increase your brand recognition. When you are a part of a well known real estate organization, you will want a logo design on your folder so that clients connect you with a trustworthy name within the industry. When you are a business owner, you can have a customisable logo made as well as begin getting your brand out there. Every aspect relating to your folder, from the colour scheme to the font type, will convey something about your business. It is up to you to choose what that particular something will be. Your presentation folder can be turned into a binder with a spine attachment, hence you can file several property listings in the same folder.

RM Gregory Promo Print can provide high-quality print for when you plan to print your real estate portfolio. We can help present the property with the best appeal to potential buyers, especially those attending your open house exhibition