Monthly Archives: March 2021

Why Is Customized Office Stationery Important to the Success of a Business?

With millions of competitors, every business owner should take extra lengths to stand out.

There are various ways to attract customer attention, but not all of them suits your budget and branding guidelines. One of the most versatile marketing techniques is branded office supplies, such as customised office stationery.

1. Project the Company Image

Customers tend to judge a business based on their appearance. If your image is obsolete, they might think that your products or services are outdated as well. Customised office stationery can be used to update your company image.

Business stationery is a powerful resource for communicating with clients, employees, stakeholders, and partners. Any changes in the logo, tagline, contact details, etc. can be communicated through the stationery.

2. Network Expansion

Networking is essential because it provides support and opportunities for a business. This concept isn’t particular with immediate results. Instead, it gradually builds a strong collaboration with other companies or individuals, giving you something to turn to even if you need help. Take note that 85% of purchases come from referrals.

Correspondence is indispensable in building a network, and for that, you’ll need quality business stationery.

Quality business stationery is an excellent form of introduction. Customised stationery adds a personal touch, which can make the receivers feel that they’re highly valued.

3. Sets the Much-Need Professionalism

“Incorporating your business labels in letters is an effective way to convey professionalism. Well-designed stationery is a reflection of your company. It can show a state of being reputable, organised, disciplined, secured, and confident, all of which are crucial in earning customers, investors, and partners’ trust.”, as in put words by David Taylor, the CEO at Monkey Foodz.

When you communicate using customised office stationery, it gives an impression that you respect the receiver.

4. As A Marketing Tool

To establish a solid brand identity, it’s essential to maximise your resources and project the brand in all places possible. Customised office stationery can subtly but effectively market your company. It stays longer on the hands of the receiver because some letters need to be kept. Unlike other marketing materials, it’s blatantly pushing people to purchase from you. Instead, it gently embeds your company in their memory. The next time they encounter your logo, tagline, or brand colours, your company’s memory will be easily retrieved.

Customised stationery is also an excellent option for businesses with a limited marketing budget. It’s more affordable than billboards and TV commercials, but it has a more personal touch. Having customised office stationery is an opportunity to stand out. It’s not just a piece of paper; it is the face of your company. Therefore, you should hire the best team to create your business stationery. RM Gregory’s professional graphic design team can help you.

How To Design An Interesting Pull-Up Banner?

A marketing campaign aims at increasing brand visibility, target audience penetration and its coverage. Having effective tools in your kitty is very important for the success of this campaign. A pull-up banner is one such promotional tool that is versatile, cost-effective and creates a long-lasting impact. By making use of quality print services Sydney, pull-up banners can be printed with eye-catchy design and tag lines that stay in the minds for a long time. However, the information that is included in the pull-up banner should be relevant and impactful. This will help bring in more prospective customers and potential clients.

Tips to design an impactful banner

The design of a pull-up banner forms its foundation. It has to be done correctly to maximise its impact and make it more effective. Some important points to keep in mind are:

  • Eye-level design: The trick is to understand that people habitually read from the top to the bottom. Thus if you want them to focus on something, ensure that it is put at eye-level in the banner. The top of the banner is generally kept for printing your company logo along with either an important message or product image etc. This message or image should be relevant to what you want to convey through the banner. Else, the banner loses its impact. The banner design should be simple and the font chosen by the print services should be:
    • Big enough to be read from a distance and
    • Soothing enough that it does not appear garish to people reading it from near

You should also refrain from writing too much or adding too many designs or images. This will clutter up the image thereby weakening its effectiveness.

  • Maximising the impact with colour: The use of colours effectively elevates the banner from being good to superlative. Bright vibrant colours complementing your company logo and your brand increase the banner’s impact and make it stay for a long time on people’s minds. Using light and soft background colour will enhance the effect of the other images and text imprinted on the pull-up banner. Keeping the banner precise and concise will enable people to take it all in at a glance. When discussing the layout with print services Sydney you should take care to avoid using yellow and white or any other such combinations together. They make it difficult to read information.
  • Using good quality images:  If you use product pictures, you have to ensure that they are of the best available quality. Generally, to maximise the impact, images should be more than 300dpi in resolution and be saved in the CMYK format. Images should never be copied from a website and stored on the banner. This will spoil the whole image and make the pull-up banner look shabby and uninteresting. If you do not have good quality product images or other design photographs, it is best to talk to the print services and ask them to source qualitative stock images that are royalty-free.

Keeping the above points in mind will help you to maximise the impact of your banner in a way that you gain prospective customers and potential clients.

What Content Should Be In A Presentation Folder?

The presentation folder is a very elegant way to get marketing and promotional content across to potential clients and customers. However, the folder can only be effective if you know how to make it and what content to put in it.

Putting content in a presentation folder

Typically used in such professional events as exhibitions, lectures, trade fairs etc., a presentation folder needs an eye-catchy design. The creation of a branded folder is a great marketing tool that showcases your skills and talents. However, to make a good impact and gain a competitive edge, the folder must contain the following contents:

  • An introductory letter: By making use of superlative printing services, print the introductory letter on a customised letterhead of your company. This letter should be crisp and precise yet contain relevant and important details about the brand you represent, the message you want to convey and your points of discussion.
  • Business cards: This is a vital component of the presentation folder. A business card contains all details that make you accessible to customers and clients. Also including a business card tells potential clients that you are ready to hear out their requirements and help in whatever way you can. Some important details that a business card should contain are:
    • Your name and designation to add weight to what you say,
    • Your office address and phone numbers to make you more accessible and
    • Your social media handle to add authenticity so that potential customers can know what your current clients say about you, the discounts and promotions you offer etc.

Keeping a slot or two for inserting your business card is thus a great way to ensure that potential clients leave the venue with your communication details.

  • Educational materials: The content and design of these materials matter as educational materials made using professional designers and printing services Sydney make more impact. Thus if you are a speaker at a professional event, it is best to get print-outs of slideshows, case studies, activity books and other such educational materials added to the presentation folder.
  • Promotional merchandise: This is another vital part of your folder. Adding in some fun promotional merchandise in the presentation folder increases its relevance to customers. You should get vibrant, colourful, and well-designed promotional merchandise printed out using printing services before going to an event. The presence of this promotional merchandise in the presentation folder will help imprint your brand in the minds of prospective customers. Consequently, when they need services related to what you offer, your brand would be the first company that they think of.

The promotional merchandise added should be something that customers can use daily like notepads, pens, bookmarks, etc. They should all be imprinted with your brand logo to ensure brand visibility among customers for a long time. Thus, a presentation folder is a secret weapon that is unbeatable in its effectiveness in sales and marketing. Giving it a personalized touch by including customized materials printed using professional printing services Sydney, will increase your brand visibility, penetration and coverage.