Monthly Archives: November 2020

Why Business Cards Are Still Important This 2020

In an age where we order groceries and book cabs online, you might think that business cards are ancient history. But you could be mistaken.

While digital transformations created new opportunities to reach and engage customers, business cards are still practical marketing tools.

Shane Perry, a Max Funding business advisor believes “Despite all the technological developments, business cards are still effective. It appears that automation, no matter the amount, can’t replace them. Most businessmen ensure they have business cards in their pockets at all times, so they are always ready for an opportunity to hand them out. Cards are handy during seminars, meetings, trade fairs, etc.”

Creates the First Impression

When you encounter a potential connection the first time, you want to make the right impression. A business card does not only hold contact details; it also wears the brand.

Therefore, the quality of your card must associate you with the right ideas. Its elements must be consistent with your branding guidelines. For example, an architect that specialises on minimal design should consider a business card with a black or white background and straightforward fonts, such as Montserrat and Roboto.

Do you think a prospective client who’s looking for a minimalist architect would consider him/her if the card has vibrant colours and decorative fonts?

Adds A Personal Touch

Consumers tend to respond better to brands with who they have an emotional connection. Establishing this level of relationship isn’t easy through digital devices.

When you are giving a business card, the consumer receives a physical manifestation of your commitment. Aside from contact details, you also exchange smiles, pleasantries, eye contact, and lots of handshakes.

Exchange of information through digital channels may be faster—too fast that it may not be too memorable.

Continuous Marketing for Free

Your business card stays with the receiver after you’ve parted ways. If the card creates an impact, they might show it to their friends, family, and business associates. This move exposes your brand to additional prospects.

Unlike TV, radio, and internet advertisements, it doesn’t rely on electricity and Wi-Fi. You don’t have to spend for ad placements. If people like your card, they’ll show it off or pass it on.

Shows Professionalism

Business cards are prominent components of business rituals. In Hong Kong, business people offer their cards when someone gives them theirs.

Business cards show that you’re prepared. Just imagine this scenario: a potential client approaches you in a restaurant and clearly states that they will contact you when they’re ready to discuss formally. However, his/her phone is dead. Would you write your contact details in a napkin?

With a business card ready, you won’t have to scramble for a pen and paper. You just have to pull it out and graciously hand it over.

Preparedness is a sign of professionalism.

Conclusion

Business cards market directly to consumers. There’s already an engagement the second they receive it, which means the encounter can stay in their heads longer. You can prolong it with a little conversation and a handshake to reach another level of intimacy. RM Gregory Promoprint is a trusted business card printer in Australia. We’ve helped thousands of individuals and businesses create new connections, generate more revenues, and build strong brand identities with high-quality business cards.

Article prepared by Andrea North for RM Gregory Promoprint

How the Printing Industry is Dealing with COVID19?

The pandemic has turned the whole world upside down and all industries have been equally impacted. Printing industry is no exception as the business has been impacted by the COVID 19 and new business models have emerged. The majority of the printing shops or service providers are getting less, or almost nil customers and a lot of 3D printing service providers have ventured into the production of masks and gloves.

A lot of printing businesses have undergone a quick digital transformation to stay alive in the post-pandemic world. Though the offline printing shops are seeing decreased traffic, shutting the shops is not a solution and hence many printing services Sydney have now gone online. They are leveraging the internet to reach out to more customers and get more orders. Local shipping guidelines are not very stringent and so printing businesses that have local warehouses are catering to local orders. Companies like RM Gregory cater to all business-related printing needs and have a web presence too.

Protective gears like masks, bio-suits, gloves, and life-saving machines like ventilators are the need of the hour today. This is a big opportunity for the 3D printing industry and the industry is using it capabilities to produce these items. Due to disruption in the global supply chain, many crucial parts of medical and non-medical machinery have become high in demand, and the 3D printing services have risen to the occasion.

A lot of printing services Sydney have moved into the business of creating merchandise for fundraisers. These merchandises include t-shirts with a thank you message for the health care workers. This stuff is being used in fundraising campaigns to raise funds to combat the novel coronavirus. Some of the bigger printing services Sydney are helping the smaller businesses by providing them an online platform. This is an act of solidarity shown by the companies that believe in doing good. Smaller businesses need help to survive as they do not have the support system to pull them through these tough times.

The printing industry is very closely related to other industries and is dependent on them to a great extent. For example, the hospitality industry was always a huge customer of the printing industry and they placed orders for signage, card, etc. The hotel industry has been badly hit and hence these orders have reduced drastically. To survive, the printing services need to transform and stay relevant by adapting quickly. Printing industry is now quickly moving towards industry 4.0 which encompasses concepts like smart manufacturing and dark factories. Businesses are making investments to stay relevant today and also gain more tangible results in the future.

If you need a printing service provider for any printing related need for your business, you can reach out to us at RM Gregory Promoprint. We are available on call at 0297448979 or you can write to us at print@rmgregory.com.au. We have more than 60 years of experience in printing services and we can help you and your business by bringing our expertise to the table.