Before technology and web got so intricately woven into our lives and our professional profiles became available on LinkedIn, business cards were the best and only way to exchange professional information. Apart from the fact that it carried the professional information and contact information, the business cards also reflect the style and persona of the person with the font and color scheme used. With countless digital solutions, available as an alternate nowadays, many people wonder if the good old business card in its physical form is still relevant or is only a waste of paper.

When the pandemic hit us, the world embraced technology with open arms and almost all business networks have now moved to the online platforms like LinkedIn, Zoom, Google Hangout, etc. All networking events have become virtual now and it is safe to assume that this trend is here to stay. With these transformations, an obvious comes to mind – will business cards be of use? The short and crisp answer to this is – yes, business cards are still very much relevant and so the print services that are in this area business. However, the areas of opportunity of using the business cards has undergone a change.

The Many Advantages of Business Cards for your Business

Business cards are one of the most straightforward way to build your brand, especially when you are owning a small business. Business cards help you maintain consistency in what you convey as your personal brand. If you hire a professional print services Sydney, you can get a classy and appealing business card created and have it handy to give out at any chance meeting or a networking gathering you might attend. If you are a business owner, you can convert your business card into a compact pamphlet to tell your prospective customers about your products or services.

The custom of exchanging business cards in a networking event or business meeting has been a long-standing one. Many people still expect a business card in return when they hand over theirs on meeting a person. When you meet such a person, you must be prepared to give them your business card. You must not have just any business card but one that suits your personality. So, you should use an expert print services to design a card with the proper font and color for you.

Business cards are not dependent on technology and like emails get lost among the huge ocean of emails that hit everyone’s mailbox these days, business cards have a higher chance of survival. People usually stack all business cards on the work desk and so they are easily accessible. While you are placing the order make sure you pick a good paper stock, an appealing design and a very professional service provider. If you are planning to get a set of classy business cards created for yourself and you are looking for print services Sydney you can reach out to us at RM Gregory. We are available on call at 0297448979 or on email at print@rmgregory.com.au.

In an age where we order groceries and book cabs online, you might think that business cards are ancient history. But you could be mistaken.

While digital transformations created new opportunities to reach and engage customers, business cards are still practical marketing tools.

Shane Perry, a Max Funding business advisor believes “Despite all the technological developments, business cards are still effective. It appears that automation, no matter the amount, can’t replace them. Most businessmen ensure they have business cards in their pockets at all times, so they are always ready for an opportunity to hand them out. Cards are handy during seminars, meetings, trade fairs, etc.”

Creates the First Impression

When you encounter a potential connection the first time, you want to make the right impression. A business card does not only hold contact details; it also wears the brand.

Therefore, the quality of your card must associate you with the right ideas. Its elements must be consistent with your branding guidelines. For example, an architect that specialises on minimal design should consider a business card with a black or white background and straightforward fonts, such as Montserrat and Roboto.

Do you think a prospective client who’s looking for a minimalist architect would consider him/her if the card has vibrant colours and decorative fonts?

Adds A Personal Touch

Consumers tend to respond better to brands with who they have an emotional connection. Establishing this level of relationship isn’t easy through digital devices.

When you are giving a business card, the consumer receives a physical manifestation of your commitment. Aside from contact details, you also exchange smiles, pleasantries, eye contact, and lots of handshakes.

Exchange of information through digital channels may be faster—too fast that it may not be too memorable.

Continuous Marketing for Free

Your business card stays with the receiver after you’ve parted ways. If the card creates an impact, they might show it to their friends, family, and business associates. This move exposes your brand to additional prospects.

Unlike TV, radio, and internet advertisements, it doesn’t rely on electricity and Wi-Fi. You don’t have to spend for ad placements. If people like your card, they’ll show it off or pass it on.

Shows Professionalism

Business cards are prominent components of business rituals. In Hong Kong, business people offer their cards when someone gives them theirs.

Business cards show that you’re prepared. Just imagine this scenario: a potential client approaches you in a restaurant and clearly states that they will contact you when they’re ready to discuss formally. However, his/her phone is dead. Would you write your contact details in a napkin?

With a business card ready, you won’t have to scramble for a pen and paper. You just have to pull it out and graciously hand it over.

Preparedness is a sign of professionalism.

Conclusion

Business cards market directly to consumers. There’s already an engagement the second they receive it, which means the encounter can stay in their heads longer. You can prolong it with a little conversation and a handshake to reach another level of intimacy. RM Gregory Promoprint is a trusted business card printer in Australia. We’ve helped thousands of individuals and businesses create new connections, generate more revenues, and build strong brand identities with high-quality business cards.

Article prepared by Andrea North for RM Gregory Promoprint