Marketing campaigns focus on increasing brand visibility, attracting more customers and covering more and more target audiences. Banners are an integral part of any offline campaign. When placed strategically, banners grab attention, convert target customers and create a buzz. Fabric banners are the oldest form of banners that are cost-effective and help create a better recall value. Do you wish to know how to make a fabric banner? Here are the steps involved in making a fabric banner.
Making a banner that stands out
To make a fabric banner you need the following materials. Make a note of these and gather them before you begin.
- One main fabric
- One Backing Fabric
- A lining
- Fusible Web
Let us see the steps for making the banner.
- Cut the main fabric in the desired shape of the banner.
- Cut the backing fabric of the same shape and keep the remainder aside for applique
- Use the applique fabric to trace the letters of the message you wish to display on the banner.
- Place the fusible web paper on the wrong side and trace the letters, but reversed.
- Now stick the fusible web paper and the applique with letters together using a hot, dry iron. Once properly stuck, you may cut out the letters.
- Remove the paper backing and your letters will be ready to stick onto the main fabric banner
- Place the main banner on the right side up and carefully place all the letters with proper alignment. Make sure the margins from the sides are equal.
- Stitch around the letters to make them stand out.
- With the main banner ready, you will need to stitch an interlining cloth to the back so that the banner hangs properly.
- Stitch around the borders to complete the neat and clean fabric banner.
What are three essential things to keep in mind?
The design of any fabric banner forms the crux of it. Once executed correctly, it maximizes the impact of the ad and makes it more effective. Although there are a lot of little things that you will need to keep in mind while creating a fabric banner, however, here are three important things that you will need to keep in mind while working on your own:
- Maximize impact using Colour – The right colour can change your banner from good to excellent. Bright colours or colours complementing the company logo will create a longer-lasting recall in your target audience. A light background will enhance the other elements like text and images. When discussing your design for same day printing, avoid white and yellow colour combinations as it makes the message unreadable.
- Eye-level Design – People are trained to read from top to bottom. Also, the centre of the banner is the place to put your message. The top is reserved for the company logo and other relevant images. The banner design is always kept simple and the font selected should have the following properties:
- Big enough for distant reading
- Soothing to read and not of garish appearance
- The amount of text should be minimal for the largest impact.
Cluttered banners are strictly not allowed.
- Using high-quality images – For maximum impact, images going on your fabric banner should be higher than 300dpi. They need to be saved in CYMK format as well. When you discuss this with your print services for next day printing, ensure that the right image quality is provided. Using high-quality, royalty-free images is crucial to reach the intended purpose of the banner.
Designing, printing, painting or stitching a fabric banner is an easy task. If you want to create a banner for your shop, for your room, or the neighbourhood, you can easily make one with minimum effort. You may also want to seek advice from professional printers. These professional companies like RM Gregory offer a gamut of services that you are looking for. Whether it is the fabric banner or a printed banner, these professionals are the one-stop-shop for all your banner and printing needs. If you find yourself dealing with a lot of preparations and wish to outsource the banner creation, you can get in touch with RM Gregory to ease your burden.